OUR WORLD OF AMOURVINE
OUR STORY STARTS WITH
OUR FOUNDER EDVINA DEDIC
With over ten years of specialised experience in lash and brow treatments, Edvina is a seasoned professional.
Introducing the beginnings - in 2012, she became one of Slovenia's early adopters of eyelash extensions, opening her first studio to elevate beauty standards and meet the growing demand for beauty treatments.
BEAUTY ESCAPE LONDON HAS GROWN INTO AMOURVINE LONDON
Previously known as Beauty Escape London, we’ve grown into a new chapter: Amourvine London — with Amour meaning love, the very foundation of our brand.
This evolution, led by Edvina, reflects her personal journey and her deep devotion to the world of beauty and self-care. The transition wasn’t simple; it took reflection, patience, and the desire to create a name that truly represents her passion and purpose.
Inspired partly by her own name, Amourvine carries Edvina’s promise at its heart — a reminder that every treatment is delivered “with love, Edvina.”
A message that embodies her commitment to making each client feel cherished, confident, and beautifully cared for.
MORE ABOUT AMOURVINE LONDON
Edvina's passion deepened with years of experience and a diverse background, including working with renowned celebrities. She has pursued extensive training in the UK and Slovenia, earning numerous certifications.
Edvina is renowned not only for her unparalleled skill in executing over 10,000 customized eyelash extension sets, each tailored to meet the unique preferences and needs of her clients, but also for her unwavering dedication to imparting knowledge and assisting fellow professionals.
Through the prestigious Award in Education & Training, she helps others hone their talents and refine their techniques, thereby elevating the standards of the entire beauty industry.
This salon, celebrated for its meticulously tailored eyelash and brow services, has emerged as a frontrunner in the industry. It offers a wide range of services that cater to diverse aesthetic desires, ensuring each client leaves with a personalized look that enhances their natural beauty.
AWARDS
With a commitment to excellence and innovation, the salon has firmly established itself as a beacon of quality and creativity, setting new benchmarks for others to follow.
FEATURED ON
Finalist for Best Classic Eyelash Set at LashAwards 2022
One of Official Sponsors at ClassicCharms UK Awards 2022
Winner of London Regional Best Eyelash Salon in London 2022 at GBbeautyawards
TOP20 Best Lash Blogs on the World Web Feedspot
TOP10 as Highly recommend Rising Star 2023 at HBA2023
Finalists for Best Eyelash Technician at platiumbeautyawards
Featured on Your Beauty Pantry Blog NYC about their #1 seller Brow sculpt Defy brows
Featured in Mayfair life magazine May 2023
Winner as Best Eyelash salon of the year 2023 - Central London at Greater London Enterprise Awards 2023.
Featured in Beauty Blog in October 2023
Top 5 Best lash specialist of the year 2023 at GBbeautyawards
Founder was featured in Entrepreneur Mirror magazine September 2024
Winner as Best Lash & Brow salon of the year 2024 at PRESTIGE Awards UK
Winner as Best Lash & Brow salon of the year 2024 at SME Awards
Finalists for Eyelash Specialist of UK Beauty Awards 2024
Winner of Best Lash & Brow salon of International Beauty & Spa Awards 2024
Winner as Most Customer-Focused Eye Lash Beauty Salon 2025 London at Health, Beauty & Wellness Awards LUXlife 2025
